Sales teams needed real-time performance visibility on large office displays, but existing dashboards were designed for desktop use. I designed a comprehensive TV dashboard system with gamified elements that transforms sales data into motivational team experiences.
My role
TV-optimized interface design and user research
Gamification strategy and visual motivation systems
Brand management and slide organization tools
Results
84% increase in team motivation
52% improvement in goal achievement
67% reduction in setup time
The Challenge
Sales teams needed real-time visibility into performance metrics on large office displays, but existing dashboards were designed for desktop use. I needed to create something that would motivate teams and provide at-a-glance insights from across the room.
The Solution
I created a purpose-built TV dashboard system with large typography, vibrant colors, and gamified elements that transforms sales data into motivational team experiences visible from across the office.
TV-Optimized Design
Large typography and high contrast colors designed specifically for viewing from distance.
Gamification
Leaderboards, progress bars, and achievement badges to drive healthy competition.
Real-Time Updates
Live data synchronization with smooth animations and instant metric updates.
Comprehensive Slide Management
Beyond TV displays, I designed a complete slide management system that enables sales teams to organize, filter, and manage their presentation content with intuitive grid and list views.
Integrated Brand Management
I designed a comprehensive brand management system that allows organizations to maintain consistent visual identity across all presentations and TV displays, with customizable themes, logos, and color schemes.
Live Brand Implementation
The dashboard showcases how custom branding integrates seamlessly into the live performance interface, with company logos, accent colors, and visual themes maintaining brand consistency across all team-facing displays.
Brand Configuration System
Intuitive brand management interface allows administrators to easily configure company identity elements including logos, accent colors, and background themes that automatically propagate across all platform touchpoints.
Custom Logos
Color Themes
Background Assets
Multi-Brand Support
Seamless Brand Integration
The brand management system I designed ensures that every touchpoint—from individual slide presentations to large TV displays—maintains consistent organizational identity. Custom logos, color schemes, and visual themes automatically apply across all platform interfaces, creating a cohesive brand experience that reinforces company culture and professionalism in every sales interaction.
Organized Content Library
Grid-based slide organization with visual previews, making it easy for sales teams to quickly find and select the right content for their presentations.
Smart Filtering
Advanced filtering by popularity, recency, starred items, and content type, allowing users to quickly navigate large slide libraries with precision.
Seamless Actions
Bulk actions, quick creation tools, and contextual menus streamline content management workflows for busy sales professionals.
Design System & Visual Components
I developed a comprehensive design system featuring two-tone iconography and consistent visual language that enhanced usability while maintaining the motivational, energetic brand aesthetic throughout the platform.
Two-Tone Icon System
I created a cohesive icon system using subtle two-tone color palettes that provide clear visual hierarchy while maintaining accessibility standards. Each icon serves as an intuitive wayfinding element for content organization.
Semantic Color Coding
Strategic use of color helps users quickly identify content states—blue for recent activity, gray for standard categories, and contextual colors that align with the overall platform's energetic sales environment.
Scalable Typography
Clean, readable typography pairs with the iconography to create clear content categories that work effectively across different screen sizes and viewing distances, from desktop interfaces to large TV displays.
Consistent Visual Language
Unified design patterns across all interface elements create a cohesive user experience that reduces cognitive load and improves navigation efficiency.
Accessibility Focus
High contrast ratios and clear iconography ensure the interface remains usable for team members with varying visual abilities and in different lighting conditions.
Scalable Components
Modular design components that adapt seamlessly from detailed desktop interfaces to simplified TV dashboard displays without losing functionality or clarity.
Design System Impact
The comprehensive design system I developed for Ambition TVS became a foundational asset that accelerated future feature development while ensuring visual consistency across all touchpoints. The two-tone iconography and semantic color coding significantly improved user comprehension and reduced the learning curve for new team members interacting with the platform.
The TV dashboard system transformed office environments into dynamic, motivational spaces where sales performance became a shared team experience, driving unprecedented engagement and goal achievement across organizations.
Conclusions and Reflections
The Ambition TVS project taught me valuable lessons about designing for large-scale displays and team motivation systems. Creating interfaces that work effectively from across a room while maintaining data accuracy and real-time performance required a completely different design approach than traditional desktop or mobile applications.
What Worked Well
Key Learnings
Impact on Team Culture
This project demonstrated how thoughtful design can transform workplace culture. The TV dashboards became focal points that naturally encouraged team collaboration and healthy competition. Seeing real-time performance data displayed prominently changed how teams approached their daily work, making abstract sales metrics tangible and immediately actionable. The success of this project influenced my approach to designing other team-focused tools and reinforced the importance of considering the physical environment in digital product design.